Turn Ad Spend Into Measurable Growth.
Data-driven performance marketing that helps businesses generate more qualified leads, customers and revenue across Google, Meta, TikTok, LinkedIn, Snapchat and X.
Paid Media • Tracking • Analytics • CRO • Performance Optimization
Ad platforms managed under one roof
Campaigns backed by GA4 & GTM data
Funnel visibility, click to conversion
Dedicated team focused on your targets
Running Ads Is Easy. Making Them Profitable Is Different.
High cost per lead from broad, unqualified targeting.
Poor quality leads that never convert into customers.
Low ROAS despite consistent, high ad spend.
Wrong audience targeting built on assumptions, not data.
Poor conversion tracking that misreports what's actually working.
Wasted ad spend on channels and audiences that don't perform.
Creative fatigue that quietly erodes performance over time.
No clear attribution across the customer journey.
Scaling campaigns without understanding the data behind them.
We don't optimize campaigns based on guesswork.We optimize them based on data.
Full-Funnel Performance Marketing
Every service below plugs into one connected system — strategy, tracking, creative and optimization working from the same data.
Google Ads
- Search Ads & Performance Max
- Display & YouTube Ads
- Shopping Ads
- Remarketing
- Keyword & competitor research
- Conversion optimization
Meta Ads
- Facebook & Instagram Ads
- Lead generation campaigns
- Sales campaigns
- Retargeting & lookalikes
- Creative testing
- Funnel optimization
TikTok Ads
- Performance campaigns
- Creative testing
- Audience targeting
- Retargeting
- Conversion optimization
Snapchat Ads
- Acquisition campaigns
- Retargeting
- Audience optimization
- Creative testing
LinkedIn Ads
- B2B lead generation
- Account-based targeting
- Lead generation campaigns
- Retargeting
- Conversion tracking
X Ads
- Awareness campaigns
- Traffic campaigns
- Conversion campaigns
- Audience targeting
- Retargeting
Conversion Tracking & Analytics
- Google Tag Manager
- Google Analytics 4
- Meta Pixel & Conversion API
- Google Ads conversion tracking
- Microsoft Clarity
- Event & funnel tracking
Conversion Rate Optimization
- Landing page analysis
- Funnel analysis
- A/B testing strategy
- Heatmap analysis
- User behavior analysis
Remarketing & Retargeting
- Website visitors
- Cart abandoners
- Engaged users
- Lead retargeting
- Cross-platform remarketing
Performance Reporting
- Campaign dashboards
- KPI & cost analysis
- Lead quality analysis
- ROAS analysis
- Monthly performance reports
Where Your Customers Are, We Advertise.
Every platform has a different audience, algorithm and buying journey. We build the strategy around the customer — not the platform.
Without Accurate Data, Optimization Is Just Guesswork.
We build measurement systems that connect advertising activity with real business outcomes.
Every campaign we run sits on top of a full measurement stack — so every optimization decision is backed by data your business can trust.
From Data to Sales in Five Steps
A repeatable process that starts with research and ends with reporting, so growth is planned, not hoped for.
Data Analysis
Audience & market research
Strategy & Targeting
Platform & budget planning
Campaign Launch
Ads live across channels
Lead Generation
Qualified leads captured
Sales & Reporting
Optimize toward targets
From First Click to Customer
Paid media earns attention. Tracking tells us what happened. Landing pages convert intent. Remarketing brings people back until they're ready to buy.
We Track What Actually Matters.
Clicks are useful. Conversions and profitable growth matter more.
Performance Marketing Built Around Your Business Model.
E-commerce
Full-funnel Shopping, Meta and remarketing campaigns built around AOV, ROAS and repeat purchase rate.
D2C Brands
Creative-led acquisition on Meta and TikTok paired with landing pages built to convert cold traffic.
Real Estate
Lead generation campaigns with tight geo-targeting and CRM-connected conversion tracking.
Education
Enrollment-focused funnels with lead nurturing and cost-per-enrollment tracking.
Healthcare
Compliant, appointment-focused campaign structures — available as a service capability, tailored to your platform's advertising policies.
SaaS
Trial and demo-request campaigns optimized around activation and pipeline value, not just clicks.
B2B
LinkedIn and search-led lead generation with account-based targeting and sales-qualified tracking.
Local Businesses
Location-based Google and Meta campaigns designed to drive calls, visits and bookings.
Professional Services
Trust-driven lead campaigns with tracked consultation and inquiry conversions.
Hospitality
Booking-focused campaigns across search and social, tuned to seasonal demand.
Finance
Compliance-aware acquisition campaigns structured around qualified-lead conversion, offered as a service capability.
Startups
Lean, test-driven launches designed to find a profitable channel before scaling budget.
Why Work With Ads Craftive Media?
We are a performance marketing team that treats advertising as a measurable system. Strategy, tracking, creative and optimization all work from the same data, so every rupee of ad spend can be traced to a business result.
No vanity metrics. No black boxes. Just campaigns built to generate qualified leads and profitable sales.
Book a Free Strategy CallFull-Funnel Marketing
Awareness, consideration and conversion planned as one connected system.
Multi-Platform Ads
Google, Meta, TikTok, LinkedIn, Snapchat and X, managed under one roof.
Data-Backed Decisions
Every optimization is driven by GA4, GTM and conversion data, not guesswork.
Sales-Focused Growth
Optimized toward leads, revenue and ROAS, not vanity metrics.
Built for one goal: turning ad spend into predictable, trackable sales.
Not Sure What's Wrong With Your Ads?
Get a free performance marketing audit and identify where your campaigns may be losing money.
Common Questions
Performance marketing is advertising where strategy and budget decisions are driven by measurable outcomes — leads, sales and revenue — rather than impressions or reach alone.
We manage Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat Ads, LinkedIn Ads and X Ads.
Yes. We plan channel mix around your funnel, so Google and Meta campaigns are coordinated rather than run in isolation.
Yes. Tracking setup — including GTM, GA4, Meta Pixel and Conversion API — is part of how we onboard every account.
Yes, GTM and GA4 implementation, including event and funnel tracking, is a core part of our Conversion Tracking & Analytics service.
Yes. We start with a full audit of your existing accounts before making any structural changes.
Minimum budgets vary by platform and goal. This is discussed during your free strategy call based on your specific business.
Timelines depend on tracking setup, creative readiness and account history, and are confirmed during onboarding.
Yes. Clients receive regular performance dashboards and reports covering KPIs, cost analysis and lead quality.
Yes. Our CRO service covers landing page analysis, funnel analysis and testing recommendations.
Yes, e-commerce is one of the core business models we build performance campaigns around.
Yes, including LinkedIn and search-led lead generation for B2B sales pipelines.
Ready to Make Your Ad Spend Work Harder?
Let's identify the biggest opportunities in your advertising funnel and build a measurable growth strategy.